RAMBO QUARTER HORSE - CREATING THE BRAND
Our work on the Rambo Quarter Horse brand embodies what 360° is about. Horseware had been a leader in the English horse blanket market for years when the company decided to expand into the Western market. We started from scratch--designing the product line, its logo, taking all photography, creating the ads and catalogs, as well as handling the formal launch of Rambo Quarter Horse.
Launching the line required establishing relationships with sponsored riders, writing and distributing press releases, developing materials for the sales team and setting up a product showroom at the Denver WESA market.
We also designed the web site at www.ramboquarterhorse.com.
It was ideal scenario--to be involved with each step of the development and marketing of Rambo Quarter Horse because it gave the brand consistency and strength. This project succeeded because of its orchestration. A great product, a solid launch, and smart, memorable marketing helped make this one of Horseware's top sellers for the year. A 360° approach ensures that product development, sales and marketing are joined seamlessly and successfully.
PROVIDING A COMPREHENSIVE APPROACH TO MARKETING AND DESIGN