WORLD EQUESTRIAN BRANDS' IDENTITY
World Equestrian Brands already had a very strong logo, but little else in the way of a cohesive identity. World Equestrian Brands is the distributor for many of the English market's high-end, European brands such as Amerigo saddles, Vespucci bridles and Mattes pads. The company needed an upscale look to match it's products.
We redesigned their catalog to be sophisticated, cohesive and user friendly, while allowing each product line room for its unique identity. We also created a "Tool Kit" for the sales force, which included a sponsored rider list, each product's ads, new products, booking programs and price lists.
Everything that was created for WEB--from the holiday card to the trade show graphics and the advertisments--all retained an upscale, classic look and featured their trademark flags to emphasize the company's selection of products from around the world. These components, working in harmony with the clean layout and strong images, portrayed exactly what this company was about.
PROVIDING A COMPREHENSIVE APPROACH TO MARKETING AND DESIGN