KIM KULERS DIRECTOR
Every Christmas and birthday, Kim asked her parents for a horse. After several years, she thought they had finally come through for her. One birthday, Kim ’s parents told her "Close your eyes and we’ll guide you to the backyard where your present is." Alas, when a very excited Kim reached the back yard and opened her eyes, there was no horse, only a large bookcase. Kim did not get her first horse until she was 18 and still in college. She started riding Western and team roped for three years before moving to the English side. She now competes on the Hunter Jumper circuit.
Kim attended East Carolina University where she graduated Magna Cum Laude, receiving a BFA in Graphic Design with University Honors. Her work experience includes:
• Sales Director for World Equestrian Brands
• Marketing Director for World Equestrian Brands
• U.S. Sales and Marketing Manager for Horseware Ireland
• Art Director for Signal Advertising Agency
• Art Director for Miller Harness
• Graphic Designer with IBM
• Graphic Designer for the Creative Approach Group Advertising Agency
Over the years, Kim has had extensive experience developing strategic marketing plans; designing and developing brands; creating initiatives for sales teams; analyzing product margins and pricing; creating catalogs and advertising campaigns; directing photo shoots; managing inside and outside sales representatives; designing trade show displays; designing product packaging; developing sponsorship programs and creating logos.
PROVIDING A COMPREHENSIVE APPROACH TO MARKETING AND DESIGN